Top Amazon FBA Winners 2025: 10 Momentum Movers You Can Sell
Let’s face it: the landscape for selling on Amazon keeps shifting, and new sellers feel the pressure to ride the wave of the highest sellers on amazon without overinvesting. The good news is that today’s momentum winners point to durable categories with real demand, reliable repeat purchases, and clear customer pain points being solved. By looking at the hottest sellers on amazon right now, new sellers can spot patterns, timing, and channels that actually convert. If you’re scanning for the best seller at amazon, you’ll notice healthcare-adjacent and everyday essentials consistently performing well. This post highlights 10 products from our current snapshot and translates the numbers into actionable steps to help you pick the best products to sell on amazon in 2025.
Top Amazon FBA Products Trending This Week
1. Depend Fresh Protection Adult Diapers, Incontinence & Postpartum Bladder Leak Underwear for Women, Disposable, Maximum, Medium, Blush, 30 Count, Packaging May Vary
Why This Product is Crushing It: This category demonstrates ongoing demand for reliable incontinence solutions. With a strong momentum score and double-digit rank improvement, it’s capitalizing on a steady need for daily comfort and discreet protection.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 56.8%
- 💰 Estimated Revenue: 214800.00/month
- 📦 Monthly Sales: 10000.00 units
Seller Insights: Consider securing small-batch production, ensure packaging consistency, and explore bundling with wipes or liners for higher AOV. Clear labeling about comfort and fit helps conversions.
2. Depend Fresh Protection Adult Diapers, Incontinence & Postpartum Bladder Leak Underwear for Women, Disposable, Maximum, Large, Blush, 72 Count (2 Packs of 36), Packaging May Vary
Why This Product is Crushing It: The larger pack size drives higher lifetime value and meets bulk-buying needs for households with steady demand. It also shows resilience in price-per-unit economics.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 19.6%
- 💰 Estimated Revenue: 1055200.00/month
- 📦 Monthly Sales: 20000.00 units
Seller Insights: Explore multi-pack variations and international shipping options where allowed. Maintain inventory buffers to prevent stockouts during peak months.
📊 Track Live Momentum Data
See real-time rank changes, sales estimates, and momentum scores for thousands of trending products daily.
Explore Dashboard →3. Systane COMPLETE PF Multi-Dose Preservative Free Dry Eye Drops 0.34 Fl Oz, 2 count (pack of 1) (Packaging may vary)
Why This Product is Crushing It: OTC eye care remains a steady category, with preservative-free formulations appealing to sensitive customers seeking daily relief. Momentum growth signals ongoing consumer trust.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 45.1%
- 💰 Estimated Revenue: 629100.00/month
- 📦 Monthly Sales: 30000.00 units
Seller Insights: Highlight eye care benefits in listings, educate on proper use, and consider subscription options for repeat buyers.
4. Poise Incontinence & Postpartum Pads for Bladder Leaks, 5 Drop Maximum Absorbency, Regular Length, 96 Count, Packaging May Vary
Why This Product is Crushing It: Large-count pads meet consistent demand with strong repeat purchases. The category remains resilient against seasonal dips due to everyday needs.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 49.6%
- 💰 Estimated Revenue: 272200.00/month
- 📦 Monthly Sales: 10000.00 units
Seller Insights: Think about adding variants (long vs regular) and run clean, easy-to-navigate bundles to boost cart value.
5. Rael Panty Liners for Women, Organic Cotton Cover - Regular Pantiliners, Light Absorbency, Unscented, Chlorine Free (Regular, 44 Count)
Why This Product is Crushing It: Organic cotton and unscented options tap into a growing preference for gentle, daily-use staples. Consistent momentum hints at broad appeal across ages.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 47.8%
- 💰 Estimated Revenue: 109800.00/month
- 📦 Monthly Sales: 10000.00 units
Seller Insights: Position as a clean-label, everyday essential. Leverage soft marketing angles and targeted keywords around comfort and skin-friendly materials.
6. Depend Fresh Protection Adult Diapers, Incontinence Underwear for Men, Disposable, Maximum, Large, Grey, 72 Count (2 Packs of 36), Packaging May Vary
Why This Product is Crushing It: Men’s incontinence underwear broadens the addressable market and offers parallel demand with the women’s variant, boosting category resilience.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 12.7%
- 💰 Estimated Revenue: 1007600.00/month
- 📦 Monthly Sales: 20000.00 units
Seller Insights: Coordinate colorways and sizing in a cross-promotional strategy. Consider distribution across regional warehouses to reduce transit times.
📊 Track Live Momentum Data
See real-time rank changes, sales estimates, and momentum scores for thousands of trending products daily.
Explore Dashboard →7. Always Discreet Adult Incontinence Underwear for Women and Postpartum Underwear, Small/Medium, Up to 100% Bladder Leak Protection, 84 Count (2 Packs of 42)
Why This Product is Crushing It: Trusted brand packaging paired with high-coverage protection makes it a staple for daily use and travel, contributing to steady sales velocity.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 28.8%
- 💰 Estimated Revenue: 511600.00/month
- 📦 Monthly Sales: 10000.00 units
Seller Insights: Brand-aware listings, bundles with liners, and shopper education on fit can elevate repeat purchases.
8. Wowflash Super Absorbency Disposable Leakproof Underpads with Quick Drying for Baby, Adults, Puppy, Dog Bed Pee Pads, Extra Large, XXL Incontinence Pads, 30” x 36”, 50 Count
Why This Product is Crushing It: Multi-use pads address households with pets and people, making it a versatile, high-rotation catalog item with broad appeal.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 40.0%
- 💰 Estimated Revenue: 644600.00/month
- 📦 Monthly Sales: 20000.00 units
Seller Insights: Promote in bundles for baby care, pet care, and elder care segments to maximize cross-category sales.
9. Poise Incontinence & Postpartum Pads for Bladder Leaks, 6 Drop Ultimate Absorbency, Long Length, 90 Count, Packaging May Vary
Why This Product is Crushing It: Premium absorbency and long-length options attract buyers seeking maximum protection, driving steady demand even as competitors adjust pricing.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 50.4%
- 💰 Estimated Revenue: 458400.00/month
- 📦 Monthly Sales: 10000.00 units
Seller Insights: Highlight performance metrics in ads and emphasize comfort and protection to convert first-time buyers into repeat customers.
10. Aquaphor Healing Ointment, Advanced Therapy Skin Protectant, Multi-Purpose Healing Ointment and Body Moisturizer, For Dry, Cracked Skin, Minor Cuts and Burns, 14 Oz Jar
Why This Product is Crushing It: A trusted skincare staple with broad use cases — from dry skin to minor irritations — keeps it selling strongly across seasons.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 58.4%
- 💰 Estimated Revenue: 524700.00/month
- 📦 Monthly Sales: 30000.00 units
Seller Insights: Bundle with travel sizes or skin-care regimens to increase average order value and encourage repeat purchases.
What Makes These Amazon Products Best Sellers?
Common Success Factors:
- Consistent daily-use needs across health, personal care, and skincare categories
- Clear value propositions like protection, absorbency, and gentle formulas
- Strong momentum and high repeat purchase potential enabling resilience against seasonal shifts
How to Find and Sell Profitable Amazon Products
Practical steps for new sellers:
- Use momentum signals and rank improvements to gauge true demand
- Look for multi-pack and variant opportunities to boost AOV
- Build bundles that solve related pain points, from protection to care routines
- Validate demand with small tests before large-scale launches
- Iterate listings with customer-focused benefits and clear, skimmable bullets
Conclusion
The takeaway is straightforward: focus on durable, everyday-use categories with proven momentum and repeat purchase potential. These 10 products illustrate how the right mix of value, protection, and everyday utility can translate into solid monthly revenue. Ready to discover more winning products like these? Explore the OctoPicks dashboard to spot daily winners and stay ahead of market trends.
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FAQ — frequently asked
What makes a product one of the best sellers on Amazon?
The best sellers on Amazon typically combine strong momentum metrics (rising sales rank), consistent revenue growth, positive review velocity, and solving a clear customer pain point. OctoPicks tracks momentum score—a composite metric measuring rank improvement, sales velocity, and review growth—to identify products gaining traction before they peak. Products with 30%+ rank improvement and steady unit sales often indicate sustainable demand rather than temporary spikes.
How can I find profitable products to sell on Amazon in 2025?
Finding profitable Amazon products requires tracking multiple data points: momentum score (rising fast), competitive landscape (not oversaturated), margin potential (selling price vs. sourcing cost), and keyword search volume. Use product research tools like OctoPicks to monitor daily momentum shifts, analyze top-selling ASINs, and spot emerging trends before competitors. Focus on categories with repeat purchase potential (consumables, health products) for sustainable cash flow.
What is momentum score and why does it matter for Amazon FBA sellers?
Momentum score is a proprietary metric that measures how quickly a product is gaining traction on Amazon. It combines sales rank improvement percentage, review velocity, and revenue growth over time. A high momentum score (0.4+) indicates a product is trending upward and may present sourcing opportunities before competition saturates the niche. Tracking momentum helps sellers identify winning products early, validate demand quickly, and make faster sourcing decisions.
How often should I check for new trending products on Amazon?
Successful Amazon FBA sellers check product trends daily or at minimum 3-4 times per week. Market momentum can shift rapidly—a product trending today may be saturated next week. OctoPicks updates trending product data daily, allowing sellers to spot emerging winners, validate their current inventory decisions, and pivot quickly when momentum shifts. Set up alerts for specific categories or metrics to stay ahead of market changes.
About the OctoPicks Team
The OctoPicks research team analyzes millions of Amazon products daily to surface trending opportunities for FBA sellers. Our proprietary momentum algorithm tracks rank improvements, sales velocity, and review patterns to help sellers discover winning products before the competition.
Figures are floors or estimates where noted. Not advice. Not affiliated with Amazon.