Highest Sellers on Amazon: Top Momentum Winners Today
The world of Amazon selling moves fast, and today’s momentum can become tomorrow’s best seller. If you’re scouting the highest sellers on amazon to ride the next wave, you’re in the right lane. Let’s dive into 10 real momentum winners that are showing up in the data with solid revenue, strong unit velocity, and room for scaling. Think of this as a snapshot of what customers actually want right now, with practical takeaways you can apply to your own storefront.
Highest Sellers on Amazon: Top Momentum Winners
The market is buzzing around incontinence care, skincare adjacent needs, and everyday essentials that customers reach for again and again. These top momentum winners illustrate how categories like personal care, skincare, and hydration continue to drive steady demand. The patterns here aren’t just about volume; they reveal how quality, convenience, and reliability convert into repeat purchases.
1. Depend Fresh Protection Adult Diapers, Incontinence & Postpartum Bladder Leak Underwear for Women, Disposable, Maximum, Medium, Blush, 30 Count, Packaging May Vary
Why This Product is Crushing It: This product demonstrates the growing demand for dependable incontinence protection that blends comfort with convenience. With a strong momentum score and a notable rank improvement, it’s capitalizing on a persistent need for reliable daily wear.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 56.8%
- 💰 Estimated Revenue: $214800.00/month
- 📦 Monthly Sales: 10000.00 units/month
Seller Insights: Focus on packaging variants and consistent stock to maintain momentum in this category. Seasonal factors (e.g., back-to-school or holidays) can influence demand spikes, so plan safety stock accordingly.
2. Depend Fresh Protection Adult Diapers, Incontinence & Postpartum Bladder Leak Underwear for Women, Disposable, Maximum, Large, Blush, 72 Count (2 Packs of 36), Packaging May Vary
Why This Product is Crushing It: A higher pack-count variant that sustains demand, showing a strong velocity through two-pack packaging and larger counts—great for value-focused shoppers while preserving margin.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 19.6%
- 💰 Estimated Revenue: $1055200.00/month
- 📦 Monthly Sales: 20000.00 units
Seller Insights: Consider bundle strategies with related incontinence products to unlock cross-sell opportunities. Maintain consistent replenishment for a steady sales cadence.
3. Systane COMPLETE PF Multi-Dose Preservative Free Dry Eye Drops 0.34 Fl Oz, 2 count (pack of 1) (Packaging may vary)
Why This Product is Crushing It: Eye care remains a steady category, with preservative-free options winning loyalty. This item demonstrates how a focused, essential-use product can sustain high-volume monthly sales.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 45.1%
- 💰 Estimated Revenue: $629100.00/month
- 📦 Monthly Sales: 30000.00 units
Seller Insights: Leverage subscription hints or auto-ship reminders to boost repeat orders, especially for products in daily-use categories like eye care.
📊 Track Live Momentum Data
See real-time rank changes, sales estimates, and momentum scores for thousands of trending products daily.
Explore Dashboard →4. Poise Incontinence & Postpartum Pads for Bladder Leaks, 5 Drop Maximum Absorbency, Regular Length, 96 Count, Packaging May Vary
Why This Product is Crushing It: A classic, high-velocity item with strong unit sales and reliable repeat purchases. The breadth of count options helps capture different household needs.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 49.6%
- 💰 Estimated Revenue: $272200.00/month
- 📦 Monthly Sales: 10000.00 units
Seller Insights: Stock a range of counts to accommodate family usage patterns and improve conversion for first-time buyers looking for value.
5. Rael Panty Liners for Women, Organic Cotton Cover - Regular Pantiliners, Light Absorbency, Unscented, Chlorine Free (Regular, 44 Count)
Why This Product is Crushing It: Gentle-on-skin products with natural materials appeal to health-conscious shoppers, driving steady volume in a category that blends daily use with comfort.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 47.8%
- 💰 Estimated Revenue: $109800.00/month
- 📦 Monthly Sales: 10000.00 units
Seller Insights: Highlight organic or chlorine-free attributes in listing copy and images to reinforce trust and convert shoppers seeking better materials.
6. Depend Fresh Protection Adult Diapers, Incontinence Underwear for Men, Disposable, Maximum, Large, Grey, 72 Count (2 Packs of 36), Packaging May Vary
Why This Product is Crushing It: A male-focused variant that broadens coverage within the same top-tier protection category, expanding addressable market without diluting brand presence.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 12.7%
- 💰 Estimated Revenue: $1007600.00/month
- 📦 Monthly Sales: 20000.00 units
Seller Insights: Diversify product pages to target male caregivers and companions, plus cross-sell with other incontinence products for bundled value.
7. Always Discreet Adult Incontinence Underwear for Women and Postpartum Underwear, Small/Medium, Up to 100% Bladder Leak Protection, 84 Count (2 Packs of 42)
Why This Product is Crushing It: Trusted brand, consistent velocity, and a package design that communicates protection and comfort clearly—key to recurring purchases.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 28.8%
- 💰 Estimated Revenue: $511600.00/month
- 📦 Monthly Sales: 10000.00 units
Seller Insights: Emphasize product reliability in copy and leverage influencer or caregiver channels to expand awareness among new buyers.
📊 Track Live Momentum Data
See real-time rank changes, sales estimates, and momentum scores for thousands of trending products daily.
Explore Dashboard →8. Wowflash Super Absorbency Disposable Leakproof Underpads with Quick Drying for Baby, Adults, Puppy, Dog Bed Pee Pads, Extra Large, XXL Incontinence Pads, 30” x 36”, 50 Count
Why This Product is Crushing It: Underpads serve multiple use cases, from baby to pet care, creating broad appeal and high unit turnover. This momentum shows cross-category resilience.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 40.0%
- 💰 Estimated Revenue: $644600.00/month
- 📦 Monthly Sales: 20000.00 units
Seller Insights: Capitalize on multi-use messaging and offer bundles with related hygiene or care items to boost basket size.
9. Poise Incontinence & Postpartum Pads for Bladder Leaks, 6 Drop Ultimate Absorbency, Long Length, 90 Count, Packaging May Vary
Why This Product is Crushing It: A high-absorbency option that appeals to power users who want security and comfort, driving consistent monthly performance.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 50.4%
- 💰 Estimated Revenue: $458400.00/month
- 📦 Monthly Sales: 10000.00 units
Seller Insights: Experiment with regional variants to optimize fulfillments and reduce shipping times, which can lift conversion in delivery-sensitive markets.
10. Aquaphor Healing Ointment, Advanced Therapy Skin Protectant, Multi-Purpose Healing Ointment and Body Moisturizer, For Dry, Cracked Skin, Minor Cuts and Burns, 14 Oz Jar
Why This Product is Crushing It: A staple skincare product that transcends seasons thanks to versatile use cases, from dry skin to minor injuries, keeping demand steady.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 58.4%
- 💰 Estimated Revenue: $524700.00/month
- 📦 Monthly Sales: 30000.00 units
Seller Insights: Leverage bundles with complementary skin care items and emphasize healing benefits in creative assets to boost AOV.
What Makes These Amazon Best Sellers?
- Consistency across daily use categories: personal care, skin care, and incontinence products show durable demand.
- Strong momentum with clear repeat purchase signals: high unit velocity and improving ranks suggest satisfied customers come back.
- Value and convenience win: multi-pack options and bundles drive higher cart value while keeping fulfillment efficient.
Common Success Factors:
- Clear value messaging and trust signals in listings
- Diverse packaging options to capture different shopper intents
- Opportunities to cross-sell within related categories
How to Find and Sell Profitable Amazon Products
- Look for categories with consistent daily-use demand and protect margin through careful supplier negotiations.
- Use momentum and rank-change indicators to spot early movers before competitors move in.
- Validate demand with seasonal patterns and replenishment planning to avoid stockouts.
Conclusion
These ten products illustrate how the best sellers on amazon often come from reliable, everyday solutions with clear value. They show momentum not just in price or reviews, but in repeat purchases and cross-category appeal. Ready to spot daily winners and ride the momentum with confidence? Explore the OctoPicks dashboard to track daily momentum shifts and stay ahead of market trends.
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FAQ — frequently asked
What makes a product one of the best sellers on Amazon?
The best sellers on Amazon typically combine strong momentum metrics (rising sales rank), consistent revenue growth, positive review velocity, and solving a clear customer pain point. OctoPicks tracks momentum score—a composite metric measuring rank improvement, sales velocity, and review growth—to identify products gaining traction before they peak. Products with 30%+ rank improvement and steady unit sales often indicate sustainable demand rather than temporary spikes.
How can I find profitable products to sell on Amazon in 2025?
Finding profitable Amazon products requires tracking multiple data points: momentum score (rising fast), competitive landscape (not oversaturated), margin potential (selling price vs. sourcing cost), and keyword search volume. Use product research tools like OctoPicks to monitor daily momentum shifts, analyze top-selling ASINs, and spot emerging trends before competitors. Focus on categories with repeat purchase potential (consumables, health products) for sustainable cash flow.
What is momentum score and why does it matter for Amazon FBA sellers?
Momentum score is a proprietary metric that measures how quickly a product is gaining traction on Amazon. It combines sales rank improvement percentage, review velocity, and revenue growth over time. A high momentum score (0.4+) indicates a product is trending upward and may present sourcing opportunities before competition saturates the niche. Tracking momentum helps sellers identify winning products early, validate demand quickly, and make faster sourcing decisions.
How often should I check for new trending products on Amazon?
Successful Amazon FBA sellers check product trends daily or at minimum 3-4 times per week. Market momentum can shift rapidly—a product trending today may be saturated next week. OctoPicks updates trending product data daily, allowing sellers to spot emerging winners, validate their current inventory decisions, and pivot quickly when momentum shifts. Set up alerts for specific categories or metrics to stay ahead of market changes.
About the OctoPicks Team
The OctoPicks research team analyzes millions of Amazon products daily to surface trending opportunities for FBA sellers. Our proprietary momentum algorithm tracks rank improvements, sales velocity, and review patterns to help sellers discover winning products before the competition.
Figures are floors or estimates where noted. Not advice. Not affiliated with Amazon.