Highest sellers today: Top 10 momentum winners on Amazon
If you’re an Amazon FBA operator chasing momentum, today’s snapshot is a goldmine. When looking for the best seller at amazon moments, you want real-time signals that show which items are moving fast and delivering consistent revenue. This post dives into the highest sellers on amazon today, weaving in actionable insights so you can chase the top selling amazon winners with confidence.
Top Amazon FBA Products Trending This Week
In a market where the hottest sellers on amazon can flip in a flash, these 10 products represent the current momentum leaders. Each one tells a story about consumer needs, seasonal shifts, and the kind of value-driven solutions shoppers are buying now. Read on to see what’s driving demand and how you can position similar SKUs for the next wave of shoppers.
1. Depend Fresh Protection Adult Diapers, Incontinence & Postpartum Bladder Leak Underwear for Women, Disposable, Maximum, Medium, Blush, 30 Count, Packaging May Vary
Why This Product is Crushing It: This category demonstrates ongoing demand for reliable protection with a premium-but-accessible price point. Momentum and rank improvements indicate solid niche traction, especially for liquid-absorbent solutions that address everyday discomfort.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 56.8%
- 💰 Estimated Revenue: $214,800.00/month
- 📦 Monthly Sales: 10,000.00 units
Seller Insights: Look for multi-pack opportunities, bundle with protective products, and test color-weight variations to optimize conversions. Supplier lead times and packaging variability should be pre-negotiated to protect your margins.
2. Depend Fresh Protection Adult Diapers, Incontinence & Postpartum Bladder Leak Underwear for Women, Disposable, Maximum, Large, Blush, 72 Count (2 Packs of 36), Packaging May Vary
Why This Product is Crushing It: The larger-pack variant captures value-driven buyers who want fewer replenishments. This format often improves cart size and lifetime value in the incontinence category.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 19.6%
- 💰 Estimated Revenue: $1,055,200.00/month
- 📦 Monthly Sales: 20,000.00 units
Seller Insights: Consider marketing messaging around overnight protection and comfort. Ensure your listing highlights wash-and-go convenience and discreet fit to reduce returns.
3. Systane COMPLETE PF Multi-Dose Preservative Free Dry Eye Drops 0.34 Fl Oz, 2 count (pack of 1) (Packaging may vary)
Why This Product is Crushing It: Health-and-walance care products with preservative-free formulations continue to see steady demand as consumers seek trusted eye comfort solutions.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 45.1%
- 💰 Estimated Revenue: $629,100.00/month
- 📦 Monthly Sales: 30,000.00 units
Seller Insights: Leverage bundles with related eye care products and emphasize preservative-free benefits in copy. Monitor competing SKUs for price and packaging differences.
📊 Track Live Momentum Data
See real-time rank changes, sales estimates, and momentum scores for thousands of trending products daily.
Explore Dashboard →4. Poise Incontinence & Postpartum Pads for Bladder Leaks, 5 Drop Maximum Absorbency, Regular Length, 96 Count, Packaging May Vary
Why This Product is Crushing It: High-absorbency pads continue to be a staple for many households, with consistent demand and favorable reviews driving visibility.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 49.6%
- 💰 Estimated Revenue: $272,200.00/month
- 📦 Monthly Sales: 10,000.00 units
Seller Insights: Focus on messaging around protection during daily activities and bedtime. Cross-sell with other incontinence products to boost AOV.
5. Rael Panty Liners for Women, Organic Cotton Cover - Regular Pantiliners, Light Absorbency, Unscented, Chlorine Free (Regular, 44 Count)
Why This Product is Crushing It: Organic, chlorine-free liners meet rising consumer demand for natural feminine care products, boosting trust and repeat purchases.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 47.8%
- 💰 Estimated Revenue: $109,800.00/month
- 📦 Monthly Sales: 10,000.00 units
Seller Insights: Highlight material sourcing and comfort in the listing, and consider seasonal campaigns around light protection for everyday wear.
6. Depend Fresh Protection Adult Diapers, Incontinence Underwear for Men, Disposable, Maximum, Large, Grey, 72 Count (2 Packs of 36), Packaging May Vary
Why This Product is Crushing It: Male-focused variants widen the addressable market in a category with persistent demand, reinforcing the value of diverse packaging.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 12.7%
- 💰 Estimated Revenue: $1,007,600.00/month
- 📦 Monthly Sales: 20,000.00 units
Seller Insights: Test regional messaging and optimize sizing cues in imagery. Keep an eye on cross-category protection products to build an omnichannel presence.
7. Always Discreet Adult Incontinence Underwear for Women and Postpartum Underwear, Small/Medium, Up to 100% Bladder Leak Protection, 84 Count (2 Packs of 42)
Why This Product is Crushing It: Trusted branding and reliable performance drive repeat purchases, especially for customers seeking maximum protection in discreet formats.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 28.8%
- 💰 Estimated Revenue: $511,600.00/month
- 📦 Monthly Sales: 10,000.00 units
Seller Insights: Emphasize fit and comfort in copy, while testing different packaging visuals to reduce return rates.
📊 Track Live Momentum Data
See real-time rank changes, sales estimates, and momentum scores for thousands of trending products daily.
Explore Dashboard →8. Wowflash Super Absorbency Disposable Leakproof Underpads with Quick Drying for Baby, Adults, Puppy, Dog Bed Pee Pads, Extra Large, XXL Incontinence Pads, 30” x 36”, 50 Count
Why This Product is Crushing It: Large-format underpads serve multiple use cases, from baby care to elder care, providing broad-market appeal.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 40.0%
- 💰 Estimated Revenue: $644,600.00/month
- 📦 Monthly Sales: 20,000.00 units
Seller Insights: Highlight versatility and quick-drying benefits. Consider bundling with cleaning and care accessories to boost cart size.
9. Poise Incontinence & Postpartum Pads for Bladder Leaks, 6 Drop Ultimate Absorbency, Long Length, 90 Count, Packaging May Vary
Why This Product is Crushing It: Premium absorbency variants capture a segment demanding extended protection with less frequent changes.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 50.4%
- 💰 Estimated Revenue: $458,400.00/month
- 📦 Monthly Sales: 10,000.00 units
Seller Insights: Push longer-length formats in search terms and optimize for protection during sleep periods.
10. Aquaphor Healing Ointment, Advanced Therapy Skin Protectant, Multi-Purpose Healing Ointment and Body Moisturizer, For Dry, Cracked Skin, Minor Cuts and Burns, 14 Oz Jar
Why This Product is Crushing It: A trusted multi-use ointment remains a classic top-seller due to broad consumer utility and high repeat purchase potential.
Key Metrics:
- 📈 Momentum Score: 0.35
- 📊 Rank Improvement: 58.4%
- 💰 Estimated Revenue: $524,700.00/month
- 📦 Monthly Sales: 30,000.00 units
Seller Insights: Leverage bundles with complementary skin-care items and emphasize dermatologist-recommended positioning to sustain momentum.
What Makes These Amazon Products Best Sellers?
- Momentum momentum: rapid rank improvements paired with steady revenue signal true demand rather than fleeting interest.
- Diverse categories: incontinence, eye care, personal care, and skin protection show broad consumer needs, reducing category risk.
- Packaging and format variety: multiples per pack, different sizes, and bundles drive higher AOV and cart conversion.
Common Success Factors:
- Clear value propositions: emphasize protection, comfort, or healing benefits.
- Trust signals: branding, packaging, and clear usage instructions boost conversion.
- Seasonal and lifestyle relevance: align messaging with daily routines and care moments.
How to Find and Sell Profitable Amazon Winners
- Track momentum and rank shifts to identify early movers before the market saturates.
- Test multi-pack formats and cross-sell related items to raise average order value.
- Validate demand with reviews and questions to anticipate customer questions and pain points.
Ready to discover more winning products? Track daily momentum winners on OctoPicks and stay ahead of Amazon trends. Explore real-time insights, benchmark with top sellers, and sharpen your next product move.
Conclusion
Today’s top 10 momentum winners show that durable customer problems—leak protection, skin care, and everyday convenience—still drive repeat purchases. Use these signals to spot the next best seller for amazon and accelerate your FBA momentum. Ready to discover more winning products? Explore OctoPicks to spot daily winners and keep your catalog primed for success.
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FAQ — frequently asked
What makes a product one of the best sellers on Amazon?
The best sellers on Amazon typically combine strong momentum metrics (rising sales rank), consistent revenue growth, positive review velocity, and solving a clear customer pain point. OctoPicks tracks momentum score—a composite metric measuring rank improvement, sales velocity, and review growth—to identify products gaining traction before they peak. Products with 30%+ rank improvement and steady unit sales often indicate sustainable demand rather than temporary spikes.
How can I find profitable products to sell on Amazon in 2025?
Finding profitable Amazon products requires tracking multiple data points: momentum score (rising fast), competitive landscape (not oversaturated), margin potential (selling price vs. sourcing cost), and keyword search volume. Use product research tools like OctoPicks to monitor daily momentum shifts, analyze top-selling ASINs, and spot emerging trends before competitors. Focus on categories with repeat purchase potential (consumables, health products) for sustainable cash flow.
What is momentum score and why does it matter for Amazon FBA sellers?
Momentum score is a proprietary metric that measures how quickly a product is gaining traction on Amazon. It combines sales rank improvement percentage, review velocity, and revenue growth over time. A high momentum score (0.4+) indicates a product is trending upward and may present sourcing opportunities before competition saturates the niche. Tracking momentum helps sellers identify winning products early, validate demand quickly, and make faster sourcing decisions.
How often should I check for new trending products on Amazon?
Successful Amazon FBA sellers check product trends daily or at minimum 3-4 times per week. Market momentum can shift rapidly—a product trending today may be saturated next week. OctoPicks updates trending product data daily, allowing sellers to spot emerging winners, validate their current inventory decisions, and pivot quickly when momentum shifts. Set up alerts for specific categories or metrics to stay ahead of market changes.
About the OctoPicks Team
The OctoPicks research team analyzes millions of Amazon products daily to surface trending opportunities for FBA sellers. Our proprietary momentum algorithm tracks rank improvements, sales velocity, and review patterns to help sellers discover winning products before the competition.
Figures are floors or estimates where noted. Not advice. Not affiliated with Amazon.